— D-21 to D-1 · Build-up
Build the expectation
Teaser reels, pieces, carousels and a seven-day countdown, each placed on the countdown so it is ready before the doors open.
See the build-up services
Launches built like architecture.
E-Content Strategy plans a launch around one date: the build-up, the opening day and the follow-through.
- Studio
- E-Content Strategy
- Based in
- Prados del Norte, Ibagué
- Phases
- Build-up · Opening · Follow-through
- Notice
- From 7 days
- Registered
- 2025
- 18services
- 4phases
- D-21 → D+14one timeline
- 7 daysminimum notice
- COPbefore IVA
A launch is one date with three weeks in front of it and two weeks behind it. We draw all of it on one plan.
It plans launches around one date: content that builds expectation, coverage of the opening day and the follow-through that turns attention into contacts.
How it works
The three phases
— D0 · Opening day
Cover the day itself
An hour-by-hour run sheet. The hours you mark as covered become 2-hour blocks for the photo and video crew, with live stories and local creators.
See the opening day services
— D+1 to D+14 · Follow-through
Keep the attention
A landing page, a WhatsApp Business flow, your own contact list, follow-up messages, community replies and a report of what happened.
See the follow-through services
— Catalog
Eighteen services, one date
Estimated values in Colombian pesos before IVA. E-Content Strategy confirms the scope, dates and final values.
All services- Launch concept workshop$450.000
- Master launch plan$1.200.000
- Teaser reel$420.000
- Static piece$60.000
- Carousel$150.000
- Countdown stories$280.000
- Ads management$450.000
- Photo and video coverage$600.000
- Live stories$120.000
- Local creator visit$300.000
- Opening recap reel$450.000
- Lead landing page$1.100.000
- WhatsApp Business flow$480.000
- Contact base clean-up$380.000
- Extra 1,000 contacts$150.000
- Follow-up sequence$320.000
- Community management$750.000
- Launch report$300.000
From the date to the plan you send
- 01Set the dateThe kind of launch, the opening day and time, and where it happens.
- 02Build the expectationTeaser reels, pieces, carousels and countdown stories placed on the countdown.
- 03Plan the dayAn hour-by-hour run sheet; the covered hours become coverage blocks, live hours and creator visits.
- 04Follow through and sendLanding page, WhatsApp flow, your contact list, follow-ups and a report. Then send the plan.
— Kinds of launch
Five ways to open
Questions, answered
01Is my launch booked when I send the plan?
No. The plan is a request. E-Content Strategy replies to confirm the scope, the dates, the team and the values.
02How far ahead should I plan?
At least 7 days before the opening. The build-up needs 14 days or more; the app shows the latest day to send the plan so every piece fits.
03Are the prices final?
They are estimates before IVA. E-Content Strategy confirms the final values with the plan.
04Is the ad spend included?
No. Ads management covers setting up and following the ads; the spend is paid by you directly to the platform.
05What is the run sheet?
The opening day hour by hour. The hours you mark as covered become 2-hour coverage blocks for the photo and video crew.
— From 7 days before the opening
Put your launch on one page
Choose the date, the build-up, the opening day and the follow-through. Send the plan from your own email; E-Content Strategy replies to confirm.