— With a venue
Venue opening
A new shop, restaurant, office or venue opens its doors.
The opening day can have a run sheet, photo and video coverage, live stories, creators and a recap reel.
Plan this launch
— Kinds of launch
Five ways to open
The kind of launch decides whether there is an opening day to cover. Everything else works the same way.
— With a venue
New branch
An existing business opens another location.
The opening day can have a run sheet, photo and video coverage, live stories, creators and a recap reel.
Plan this launch
— With a venue
New product or service
Something new goes on sale.
The opening day can have a run sheet, photo and video coverage, live stories, creators and a recap reel.
Plan this launch
— With a venue
Relaunch
A new look, a new name or a comeback.
The opening day can have a run sheet, photo and video coverage, live stories, creators and a recap reel.
Plan this launch
— Online only
Online-only launch
Launched on social media and the web, with no physical event.
No opening-day coverage: the plan is the strategy, the build-up and the follow-through.
Plan this launch
— From 7 days before the opening
Put your launch on one page
Choose the date, the build-up, the opening day and the follow-through. Send the plan from your own email; E-Content Strategy replies to confirm.