— Launch planner
Plan your launch
Choose the date, the pieces, the covered hours and the follow-through. The plan stays in this browser until you send it from your own email app. It is a request, not a booking.
- Notice
- from 7 days
- Build-up
- 14 days or more
- Prices
- COP before IVA
01 The launch
Kind of launch
Where
02 Build-up
03 Opening day
The app has a full run sheet. Here, give the hours to cover with photo and video: they become 2-hour blocks.
04 Follow-through
05 Your details
Two examples
— A venue opening, a month ahead
A café opens its doors
The default strategy and build-up, 2 coverage blocks, 2 live hours and the recap reel, then a landing page and a WhatsApp flow.
| Phase | COP before IVA |
|---|---|
| StrategyLaunch concept workshop, Master launch plan | $1.650.000 |
| Build-upTeaser reel × 2, Static piece × 6, Carousel, Countdown stories | $1.630.000 |
| Opening dayPhoto and video coverage × 2, Live stories × 2 h, Opening recap reel | $1.890.000 |
| Follow-throughLead landing page, WhatsApp Business flow | $1.580.000 |
| Estimated total | $6.750.000 |
— Online only, ten days ahead
A product goes on sale
Ten days leave no room for the build-up (14 days or more), and there is no opening day to cover. Strategy, a WhatsApp flow and community replies.
| Phase | COP before IVA |
|---|---|
| StrategyLaunch concept workshop, Master launch plan | $1.650.000 |
| Follow-throughWhatsApp Business flow, Community management | $1.230.000 |
| Estimated total | $2.880.000 |